Digital marketing, content strategy, and writing, with a New England sensibility.

I’m Liz.

I have more than 10 years of experience in marketing and content strategy. I’m a strong writer with a proven track record of helping nonprofit organizations, higher education, and small businesses achieve their goals - from digital fundraising to program registrations to advocacy and more.

I’m passionate about the outdoors and the issues that threaten it, and I have thrived in mission-driven environments, including higher education, economic development, and environmental orgs.

My specialties include:

  • Digital marketing strategy

  • Content strategy

  • Email marketing

  • Digital reporting and analytics

  • Marketing project management

  • Website copywriting and maintenance

  • Event marketing

  • Copywriting

Selected Content

  • Snow-covered trees in the Maine Woods

    For Outdoor Enthusiasts, Supreme Court EPA Ruling is Mixed

    Appalachian Mountain Club

    Read Article
  • Snow under a dark starry sky

    2023 Year in Review

    Social Finance

    My Role: Project Lead

    Read the Report
  • Cross-country skier in the Maine Woods

    Lodge-to-Lodge Skiing in the Maine Woods: What to Expect

    Appalachian Mountain Club

    Read Article
  • Glacier at Whistler, Canada

    How to Help Hospitals Become the New Force of Change for Inner Cities

    Initiative for a Competitive Inner City

    Read Article
  • Frozen lake in Maine Woods

    AMC Maine Woods Initiative Video Series

    Appalachian Mountain Club

    My Role: Script Writer, In-House Production and Logistical Lead

    See the Films
  • Avalanche huts at HoJo's, Mount Washington, New Hampshire

    Can Anchor Institutions Save New Hampshire’s Polluted Great Bay?

    MIT CoLab Radio (Archive link to 2013 article)

    Read Article
  • Mount Katahdin Summit

    Case Study: Email Strategy

    The Problem: The organization’s emails were ineffective and disjointed, without a clear strategy or voice.

    My Role: Email marketing lead

    The Tactics: Consolidated email campaigns, implemented automations, added a/b testing, and adopted a clear email voice and tone.

    The Outcome: Email revenue more than doubled. Click-through rate more than doubled. Unsubscribe rates declined by 18%.

  • Birds on the ocean

    Case Study: Paid Advertising

    The Problem: The organization’s paid advertising wasn’t performing up to its potential.

    My Role: In-house advertising lead

    The Tactics: Performed audit of current agency and led process to find and engage a new agency. Worked with them to overhaul strategy, launch ads on new mediums, and improve creative.

    The Outcome: Paid ad revenue increased tenfold. Generated millions of impressions at an efficient cost and continuously improved cost and efficiency metrics.

  • Misty Lake

    Case Study: Digital Fundraising

    The Problem: The organization had a strong digital presence, but online fundraising had fallen behind.

    My role: Digital fundraising lead

    The Tactics: Adopted a warmer, more human tone for digital fundraising communications. A/B tested tactics and language. Adjusted timing and cadence based on data.

    The Outcome: Email fundraising revenue nearly quadrupled. Email membership renewal revenue more than doubled.

  • Stone pier in ocean

    Case Study: Online Store

    The Problem: The organization’s online store had a prohibitively long timeline for stocking and restocking products.

    My Role: Product owner

    The Tactics: A six-month project to overhaul design and review processes and replace understaffed fulfillment center with drop-shipping and a third-party warehouse.

    The Outcome: Ideation - design - procurement - web process went from 3-6 month average to less than three weeks. Sellouts were eliminated, and the shipping process became quicker, more cost-effective, and more customer-friendly.

  • Starry night with trees

    Case Study: Event Marketing

    The Problem: The organization needed to attract 350 registrants to its annual summit.

    My Role: Marketing lead and event planner

    The Tactics: Email marketing, social media marketing, earned media placement, cross-promotions with partner organizations.

    The Outcome: Exceeded the target number of registrants ahead of schedule and received national media coverage.